Enquirer Consulting Group

Sturtevant's Veterinary Remedies Buyer Map

Steven Rosenfeld | Sturtevant's Veterinary Remedies | October 2026

As of 14 Oct 2026

Sturtevant's makes antiseptic powders for horses, livestock and dogs, and its site invites stores and distribution businesses to carry the line.

This page maps the kinds of organizations that stock and resell a remedy like yours across the United States, roughly how many there are, and who usually decides to take on a new line at each.

Where your trade buyers sit

Counts are organizations, banded on purpose. A group with no clean public category says so rather than showing a number.

Group	Organizations in the US	Under 20 staff	20 to 99	100 to 499	500 or more
Farm, feed and garden supply stores	about 9,400	about 8,000	about 1,100	about 200	about 62
Pet and pet supply stores	about 5,100	not published	not published	not published	not published
Veterinary practices, large and small animal	about 26,000	about 22,000	about 3,800	about 130	about 44
Farm and ranch supply wholesalers	about 4,900	about 4,000	about 630	about 230	about 87
Pet and animal health distributors	no clean public count
Tack and equestrian supply shops	no clean public count

US firm counts by industry code, banded deliberately.

Who usually signs off, group by group

Titles vary with size. At a single-site store the owner decides, and at a regional chain or distributor a buyer or category manager runs the line review.

Group	Who usually signs off	What they weigh
Farm, feed and garden supply stores	Owner or general manager, or the animal health buyer at a regional chain	Barn season demand, margin per shelf foot, reorder ease
Pet and pet supply stores	Owner at an independent, merchandise buyer at a chain	Clean ingredient story, price point beside other skin care, staff confidence to recommend
Veterinary practices	Practice owner or medical director, with the practice manager placing orders	Clinical fit for wound and skin cases, client take-home sales
Farm and ranch supply wholesalers	Purchasing manager or animal health category manager	Pull from their store accounts, case packs, distributor margin
Pet and animal health distributors	Category manager or director of purchasing	Line fit beside existing brands, retailer demand, terms
Tack and equestrian supply shops	Owner or store manager	What riders and barn managers ask for, word of mouth at the barn

How a new remedy usually gets onto the shelf

Independent feed, tack and pet stores often take on a line straight from the maker after a sample and a short call with the owner. That is the fastest route to the first shelves and the first reorders.

Wholesalers and distributors tend to add a line once their store accounts ask for it, so a base of independent stores already carrying the product is what opens the distributor conversation.

Veterinary practices sit across both. A practice that recommends a powder for a wound or hot spot sends its clients to the stores that stock it.

Ten people to start with

The people who usually sign at the groups above, one a company. Work emails and phone numbers checked on Oct 14, 2026.

Name	Role	Company	Where	Email	Phone
Jason Wedesky	Practice Manager	Midwest Veterinary Specialists	Muskego, WI	jwedesky@midwestveterinaryspecialists.com	+1 414 881 2829
Jared Freeman	Practice Manager	American Veterinary Group (AVG)	Gainesville	jfreeman@americanveterinarygroup.com	+1 352 494 5181
Justin Barton	Practice Manager	McKinlay & Peters Equine Hospital	Spokane	justin.barton@mpevh.com	+1 480 375 8541
Michael Berg	Purchasing Manager	Best Veterinary Solutions Inc	Harrisburg, SD	mberg@bestvetsolutions.com	+1 507 401 3173
Dana Mauzey	Category Manager	Vetsource	Seattle, WA	dmauzey@vetsource.com	+1 214 762 5646
Christina Bane	Practice Manager	Galloway Village Veterinary	Springfield-Branson, MO	christina@gallowayvet.com	+1 417 631 9468
Alicia Shelly	Practice Manager	CareVet Lincoln Way	Greencastle, PA	ashelly@carevethealth.com	+1 484 432 8008
Jim Beckett	Store Manager	Middletown Tractor Sales	Washington, PA	jbeckett@middletowntractor.com	+1 817 933 5955
Adalyne Arafet	Senior Veterinary Practice Manager	Animal Dermatology Group, Inc	North Bergen, NJ		+1 201 334 7157
Haley Hartley	Practice Manager	PetVet Care Centers	Eatonton, GA		+1 478 696 2116

Where to start

Independent farm, feed and tack stores

Your shop page already offers selective distribution and healthy margins to stores. Owners at independent farm and tack stores are the people who say yes to that on one call, and the Large Animal Antiseptic Powder is a barn staple for rain scald, greasy heel and hoof care they already get asked about.

Veterinary practices as the recommendation

Your site says veterinarians have relied on Sturtevant's for generations. Practice owners and practice managers at mixed and small animal clinics can stock the Canine Antiseptic Powder for hot spots and minor wounds and point clients to it, which builds the pull stores look for.

Distributors once the store base is there

With independent stores carrying the line, farm supply wholesalers and pet distributors have a reason to list it. Their purchasing and category managers look for proof of store demand first, so this opening follows the first two.

Built from public federal registries and the company's own website, counts banded deliberately.

If a walk-through is useful, pick a time at cal.com/ecg.

Prepared by Paul Smaldone, paul@enquirerconsulting.com.